Marketing

Marketing Course Offerings

Marketing course offerings will be found under the 4 letter code of MKTG in the course listings.  

301 – Principles of Marketing (3)

Prerequisite: ECON 201 or 202; and junior status.  The place of marketing in the global economy and the policies and practices of marketing institutions are explored.  Major topics included are marketing functions, organization, research, merchandising, channels of distribution and transportation.  Also, problems concerning ethics and social responsibility in the marketing arena are discussed.  Course previously taught as BUAD 310.

411 – Marketing Research (3)

Prerequisite: DSCI 259 or equivalent; MKTG 301 or equivalent; and business administration major or permission of the Associate Dean for Faculty.  Research in marketing is used as a tool to identify, collect and analyze data relevant to decision-making for businesses.  Relevant statistical software is used to analyze client data.  Ethical considerations related to research findings are also discussed.  Course previously taught as BUAD 413.

420 – Negotiation (3)

Prerequisite: BUAD 350, senior status; and business administration major or permission of the Associate Dean for Faculty. An exploration of negotiation techniques and strategies, including: understanding opponents, determining needs and identifying objectives, and managing concessions and power dynamics, all with an eye towards maintaining goodwill and building long-term, productive professional relationships.  The course will cover individual, group, multi-party, agented, and cross-cultured negotiations, through theoretical study and practical application.  Course previously taught as BUAD 420.  Cross-listed as MGMT 420.

421 – Entrepreneurial Venture Creation (3)

Prerequisite: ACCT 101, 102; BLAW 201; DSCI 259, MGMT 301 and MKGT 301.  This course introduced entrepreneurship to students as creating something new that adds value to others.  Entrepreneurial Venture Creation focuses on the knowledge, skills, and processes required for starting a new business.  Strategies and approaches for creating, managing, and marketing a new firm are emphasized throughout the course.  Course previously taught as BUAD 456.  Cross listed MGMT 421.

422 – The Origins and Evolution of Business (3)

Prerequisite: Junior status, and College of Business major or minor; or permission of the Associate Dean for Faculty or faculty member teaching. This class examines how the vision of individuals and groups combined with innovations, large and small, can affect the business environment and the culture and how the availability of those innovations can create business opportunities while often influencing social change. Cross-listed as MGMT 422.

430 – Professional Selling (3)

Prerequisite: MKTG 301 or equivalent; College of Business major or minor; or permission of the Associate Dean for Faculty.  Professional Selling focuses on the knowledge, skills, and processes required for effective professional relationship selling.  Strategies and approaches for creating, communicating, and delivering value to initiate, develop, and expand customer relationships are emphasized throughout the course.

450 – Consumer Behavior (3)

Prerequisite: MKTG 301 or equivalent; and business administration major or permission of Associate Dean for Faculty.   This course examines the contributions of behavioral sciences toward understanding and predicting consumer behavior, especially as it pertains to the decision-making process.  It is vital for marketers and managers to understand why different people make different decisions in the same circumstances in order to better serve them.  This course looks at the empirical evidence from a variety of sources on why various segments behave as they do.  This is a speaking intensive (SI) course.

460 – International Marketing (3)

Prerequisite: MKTG 301 or equivalent; and business administration major or permission of Associate Dean for Faculty.    The focus of this course is to understand the challenges companies face in conducting the international marketing.  Students explore various strategies to successfully manage international marketing efforts, including analysis of world markets, consumer behavior, foreign environments, and the marketing management methods required to meet the demands of the global marketplace.  The problems of foreign competition, diminishing U.S. market share, and U.S. economy’s interdependence with world markets are covered.  Also assessed are different foreign market entry strategies.  Course previously taught as BUAD 410.

471 – Seminars in Marketing (1-3)

Prerequisite: Permission of instructor or permission of the Associate Dean for Faculty.  Special topics of interest to faculty and students are discussed in individual seminars which focus on marketing.

472 – Marketing Seminar Abroad (3)

Prerequisite: Permission of the instructor and permission of the Associate Dean for Faculty.  Special topics of interest to staff and students pertaining to how marketing is conducted in one or more countries outside the United States are explored in depth in individual seminars.  In order to receive credit for this class, students must also travel to the country as part of a class trip with the instructor.

490 – Marketing Strategy (3)
Prerequisite: MKTG 301; AND business major OR marketing minor OR permission of the Associate Dean for Faculty. This course serves as a capstone survey of the major topics in contemporary marketing. Topics included are delineation of market targets, the development and implementation of the marketing mix, the control and analysis of the total marketing effort, strategy, strategic decision-making tools, ethics, as well as comprehensive case studies or the use of a comprehensive simulation. Course previously taught as BUAD 414.

491 – Individual Study in Marketing (1-3)

Prerequisite: Junior or Senior status, permission of instructor, permission of Associate Dean for Faculty.  Directed by a marketing faculty member, students conduct individual research focusing on an approved topic of interest in marketing.

499 – Marketing Internship (1-3)

Prerequisite: Marketing or Business Administration major; 9 hours of MKTG courses or equivalent; permission of instructor; permission of Associate Dean for Faculty.  A supervised work experience in a sponsoring organization developed with, and under the supervision of a marketing faculty member.  A maximum of 3 hours of 499 classes in the College of Business may be used toward the upper-level elective requirement for any of the majors in the College of Business.